What is the purpose of the conclusion in a persuasive speech?

The purpose of the conclusion in a persuasive speech is to effectively summarize the key points discussed throughout the speech while encouraging the audience to take action. This is a critical moment for the speaker to reinforce their main arguments and to remind the audience of the importance of the topic. By reiterating the key messages, the speaker strengthens their position and helps solidify the audience's understanding and retention of the information. Additionally, motivating the audience to act in accordance with the speaker's message is essential; it transforms a passive listening experience into an active engagement, inspiring the audience to take the next steps based on the information presented.

Introducing new ideas in the conclusion might confuse the audience and detract from the main message. Providing a long list of sources is more appropriate for an appendix or references section rather than a concluding statement, where brevity and impact are important. Simply restating the thesis without any additional insights or motivational elements falls short of the effectiveness needed to resonate with the audience and inspire action. Thus, the conclusion's role is vital in driving home the main points and empowering the audience to make a decision or take action based on the speech.