What impact does a strong conclusion have in persuasive writing?

A strong conclusion plays a crucial role in persuasive writing because it effectively summarizes the key points made throughout the piece and reinforces the overall argument. This reiteration helps solidify the writer's position in the audience's mind, making the argument more memorable and impactful. By restating the most significant points, the conclusion ensures that the central message resonates with the audience, ultimately motivating them to consider the argument seriously or take action based on it.

In contrast, leaving the audience indifferent undermines the purpose of persuasive writing, which is to engage and convince. Introducing new ideas in the conclusion could confuse the audience rather than provide a satisfying wrap-up of the discussion. Additionally, while the introduction is important for setting the stage, the conclusion is equally vital in leaving a lasting impression and tying everything together, thus contributing significantly to the overall effectiveness of the argument.