Loaded words are indeed emotionally charged terms that are designed to evoke strong reactions from the audience, and they play a significant role in persuasive language. This type of language can significantly influence perceptions and attitudes toward a topic, product, or argument by tapping into the emotions of the listeners. For example, using terms like "heroic," "disastrous," or "devastating" can create a visceral response, making the audience feel strongly for or against something.
By employing loaded words, a speaker or writer can frame their arguments in a way that aligns with the audience’s emotions, compelling them to adopt a particular viewpoint. This is especially powerful in persuasive writing and speaking, where the goal is not only to inform but also to mobilize the audience emotionally to support a given cause or action.
Other definitions do not accurately reflect the true nature of loaded words. For instance, stating that loaded words are neutral overlooks their inherent emotional quality. Similarly, describing them as technical jargon suggests that they are meant to confuse rather than persuade. Finally, asserting that loaded words are always negative fails to recognize that they can also be positively charged, depending on the context and intent of the message.